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- Protection Structure Design & Coverage
Expansion -
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| I. The Goal of HPC |
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• Visually identify patentable subject matters for protecting products and
business.
• Visually analyze legal coverage built by the patent portfolio.
• Help for easy decision-makings on creating and evaluating inventions, designing
foreign patent portfolios, responding to OAs’, etc.
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| II. Underlying Concept: The Market Evolution
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• Market is evolving: Changes in consumers’ tastes seem to be abrupt in
timing and discontinuous in direction, like biological evolutions in nature.
• Market evolution shows a pattern: Performance/reliability - Convenience -
Diversification(Manufacturing Flexibility) - Costs(Manufacturing Efficiency)
(Clayton M.
Christensen, 1997, THE INNOVATOR'S DILEMMA: When New Technologies Cause Great
Firms to Fail, Harvard Business School Press).
• Catch up with the market evolution: Using a Patent Field Matrix and its
dedicated S/W, a powerful patent portfolio can be built which is able to catch up with
the market evolution.
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| III. The Process of HPC |
| 1. Patenting Field Topography:
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• Market Evolution Research: The evolution characteristics of your market is
analyzed by researching changes in market requirments in time. Marketers, sales people,
engineers may be interviewed, and product bench markings may be performed.
• Value Chain Extraction: Product value chain is important in understanding
technical components of your product and movement of value in your business. Engineer
interviews, claims normalization and hierarchical grouping, etc. may be performed.
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| 2. Portfolio Structure Analysis:
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• Patent Field Matrix: Visualize the protection coverage of your portfolio
by indicating claimed coverage of a patent portfolio on each of the cells in a
2-dimensional matrix.
• Claim Normalization: Claims of your patents are converted into a database
by carefully selected reference terms by our experienced patent attorneys and experts.
Now, the claim coverage can be processed by dedicated softwares.
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| 3. Coverage Expansion Design:
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• Feature Extraction and Evaluation: Extract product features not yet
realized but required in the future, and evaluate their impact on the business.
• Saturation Point Evaluation: Evaluate a level of a product feature at
which no further improvements can generate meaningful customers’ attention.
• Patent Tracing, Mining and Development: Systematic and planned patent
creation and development.
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| IV. Examples of Patent Field Matrix
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| ◊ Concept of Patent Field Matrix |
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◊ Real Example of automatically generated PF Matrix by dedicated S/W
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