APPROACH
 
 
 
 
 

 
特許資産価値の原理:
- 主に特許資産の価値へ影響を及ぼす環境要因に関して -
 

We believe that the value of a patent portfolio can not be correctly evaluated by mere valuation of each patent of a patent portfolio without consideration of environmental characteristics surronding them.  It is because even gold can glitter when there is light.  Of course, we admit that the value of each patent of the portfolio is affected by legal validity and other traditional "internal" factors, and therefore should also be assessed respectively.  It is because all that glitters is not always gold.  However, we also believe that the value of respective patent can only be properly assessed when it is evaluated as a portion of the portfolio's value consisting of them.

Below is a brief summary on the nature of the major environmental factors.
(From ByeongSeok OH, Patent Value Strategy: Discovering True Value of Patent Management, 2009, Japanese Institute of Invention and Innovation)  

 
I. マーケットの進化
Only commercial use, or market use, of patented technology is prehibited by the patent law. So, value of a patent is dependent on the usefulness of it's technology (patented invention) in the market. However, the market is not simply stable. It changes dynamically and unexpectedly.
 
II. 特許分散効果
Failure to protect market due to the dispersed ownership of necessary patents.
 
III. 技術代案効果
If there are alternative solutions to get to the same destination, you don't need to use a patented solution.
 
 
 
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